The Flavor and Fragrance segment continues to grow. Bolstered by growing sales overseas, consumer demand for natural products will tend to drive the industry forward. In addition, the rising production of processed foods, especially in developing countries, will push flavor sales as processed foods tend to require the use of more flavor to maintain good taste. Increasing affluence in emerging countries has also bolster demand in the toiletry market, as more individuals become able to afford fragrance-containing goods.